Business

Business & Marketing CTE Program — Sterling Aviation Early College High School

The Business & Marketing Career and Technical Education (CTE) Program at Sterling Aviation Early College High School offers a comprehensive, real-world introduction to the dynamic world of business — empowering students with the skills, knowledge, and experiences needed to succeed in college, careers, and entrepreneurship. As part of Houston Independent School District’s CTE offerings, this program connects classroom learning to practical business practices and prepares students for today’s competitive global economy. 

Program Focus & Experience
Students in the Business & Marketing program explore essential areas of business including management, marketing, finance, economics, and entrepreneurship. Through engaging coursework, students learn how businesses operate, how to analyze market trends, make strategic decisions, and communicate effectively in professional environments. 

Course Offerings & Skills Development
The program typically includes sequential and elective courses designed to build foundational and advanced business competencies. These may include:

• Principles of Business and Marketing: Introduction to core business and marketing concepts, including economic fundamentals, consumer behavior, and ethical decision-making.

• Marketing & Promotion: Students learn about product development, branding, promotion strategies, and market research that drives successful marketing campaigns. 

• Business Management & Leadership: Focused on skills related to planning, organizing, directing, and evaluating business operations. 

• Entrepreneurship & Small Business: Explorations of entrepreneurship principles, business planning, and the steps to start or manage a business.

• Work-Based Learning / Internship Experiences: Opportunities to apply classroom skills in real business environments through internships or partnerships with local businesses.

Students also often participate in Business Professionals of America (BPA) or similar career-technical student organizations that build leadership, teamwork, and professional presentation skills.

Industry Credentials & Postsecondary Opportunities
Throughout the pathway, students may pursue industry certifications (such as Microsoft Office Specialist or other business-related credentials), enhancing their employability and technical proficiency. Many courses also offer dual credit options, allowing students to earn college credit while still in high school — giving them a head start on higher education and career preparation. 

Career & College Readiness
Graduates of the Business & Marketing CTE Program are prepared to enter a wide range of careers or continue their education in fields such as business administration, marketing, finance, entrepreneurship, management, digital commerce, and beyond. The program builds a strong foundation of analytical, communication, and leadership skills that are valuable in virtually any professional setting.